AICE Media Studies Blog

Storyboarding was a difficult process for us. I did the storyboard but we all helped to come up with the idea. We all had an idea but ended up combining them. Ben's idea was to have us walk around school and came up with the final slogan. My idea was to have a bad backpack at the beginning and that it breaks. Jade's idea was to have students be nice to the character with the bad backpack. Siena's idea was to have all three walk away together. Our final idea was to have a girl with a bad backpack that breaks. Two helpful girls walk by and show her their backpacks. The girl gets a Jansport backpack and shows it to the girls the next day. At the end of the commercial, the three girls walk away showing their backpacks. The slogan "Jansport is with you for life" appears and the commercial ends. We are all very excited to film. We decided to film at two different locations, the first half of the commercial will happen at the first location. The second half of the commer

  After finishing our research, we were ready to plan our commercial. First, we divided the main tasks we would have to complete. I was in charge of directing and filming the commercial. This meant he would do the majority of the filming and make executive decisions when we are doing the actual filming of the commercial. My task was the storyboard. I am sort of the most artistic of the group, so we all decided she should create the storyboard. Editing the commercial went to Jade. She wanted to edit the commercial and we all agreed. Siena was in charge of the blogs. Although we all are working together, she would do most of the work to write them. For our location we will be doing different locations around school. Jade, Siena, and I will be doing most of the acting. Actually we will not have much acting, the commercial will not contain any dialogue and our faces will barely be seen. For costumes and props, we will wear our normal clothes to school. Our props will simply be the backpack

  Today we finalized our idea for the commercial and did some research to prepare. Our idea is Jansport backpacks. Unfortunately, Jansport has not made any commercials. Instead, we had to find other brands and unofficial commercials. We watched a commercial for the brands Nomatic and Patagonia. They both used locations that showed the main purpose for their backpacks. Nomatic used professional settings and showed people with professional jobs. For example, there were several shots at the airport and a few shots at a Starbucks that showed someone working. Patagonia used nature locations. They had one actor going on different adventures through nature. This meant doing the commercial at school was perfect. One of the unofficial commercials that we watched used the tactic of saying the backpacks were “Kid Proof”. The other commercials just showed people using the backpacks, which is still a tactic.  Watching these commercials is very helpful to create some ideas for our commercial. Using

 I'm Addison Walker, and today we chose our groups for the commercial project. I was so excited to have friends in my media studies class! Most of my classes I did not have any friends, so it wasn't as fun. Since I know people in the class, I already knew who the people in my group would be. Ben Polsky, Siena Zimmerman, and Jade Williams all sit at my table, and we decided to be a group together. It was easy to pick a group, because we all collectively wanted to work together. We all were excited to do this project together, and all had plenty of ideas of what to do. We were debating on doing Trident gum, Jansport backpacks, or converse. We most likely will do Jansport. Jade and I both have Jansport backpacks so it would be pretty easy to do. It will also be easier to do a backpack brand at school because it will fit with the setting. We also were trying to decide where to film it, but we haven't come up with anything yet. It's much easier to work in a group than alone,

 I'm Addison Walker and I am a Sophomore at Fort Lauderdale High-School. Before choosing AICE Media Studies, I have always loved editing and filming. i would make little movies with my friends all the time growing up. In my middle school, we would always have to do projects where we make films. They were my absolute favorite thing to do. I would spend hours learning how to use iMovie and eventually got pretty good at it. It was so fun to learn how to edit and film properly on my own. My older sister, previously took Media Studies, and suggested I take it, too. So, when I chose my classes, I wrote down Media Studies as one of my first picks. I was so excited to take a class on one of my favorite activities to do. I also ended up having some of my friends in the class, too. I enjoyed the fact that we got to choose where we sat for the rest of the year. After hearing all the fun assignments we were going to do, I was ecstatic. When I heard our first project was going to be making a co