CCR

1.    How does your product use or challenge conventions AND how does it represent social groups or issues?

Jansport backpacks are always on the cutting edge of style, movement, and thought. It's no surprise that their backpacks may be seen everywhere at school. They are true trend-setters. It's plain to see. We developed our advertisement to be indicative of current social issues on purpose. Bullying is depicted in the commercial, implying that bullying is still a problem in schools.


2.     How does your product engage with audiences AND how would it be distributed as a real media text?

We directly engage with the audience by speaking directly to them. With our product, we will ask them questions and provide real-time straightforward responses. A translating of this commercial into a magazine, blog, or news ad, in my opinion, would be useful. You could express our point and reassure the reader of their decision in two paragraphs.

3.     How did your production skills develop throughout this project?

I drew the storyboard. I also help think of ideas for how we filmed the shots. I also helped Jade with the ending scene. I made the Jansport logo and made it fade into the end. I learned how to think of ideas for scenes. I also learned how to properly put them into a storyboard. I learned how to also help out my partners with their parts in the project as well.

4.     How did you integrate technologies into this project?

  For this project, we used phones, computers, and circuits. We filmed, re-filmed, and collected all of the videos we intend to use in our commercial using a phone. Jade then imported the clips into iMovie. She did this on her computer. Putting together the commercial. I also used my phone to look up commercials to help draw the story board together. Phones were very essential to the research and filming process of our project.




Comments

Post a Comment

Popular posts from this blog

Choosing our Pitch

Image
Pitch 1: A little girl's imagination gets out of hand one afternoon. Pitch 2: A girl is doing homework when suddenly she finds a mysterious note left in her book for her. Pitch 3: A young mom is driving to pick up her son from school, when out of the blue and friend from her past comes her way. Pitch one is an ideal one for our group, as it can involve girl characters, and our group has four girls. This leaves us options for us to have someone to film, which is good so we don't have to go out of our way to find another cameraman. This, along with the fact that the wording allows for wiggle room, is a pro to pitch 1. However, we would have to take extra steps to find a little girl to play one of the parts, which adds a bit of a challenge, but I think our group is up for that. Pitch 2 is also a reasonable pitch for our group, because we can have one of us acting and the rest of us tackling other responsibilities. However, we are not sure how much we can do with the concept, so...
Read more

Movie Conventions Research: Bird Box

Image
  Various camera angles, sounds, editing forms, and mis-en-scene were used in this film. For starters, numerous scenes were shot at a medium close-up viewpoint with dark lighting as the mis-en-scene. Dim lighting in the forest setting and  Ambient lighting are two examples of different types of illumination. To achieve a chilling effect, many props were added, including a blindfold and a rowboat down a strong river. The majority of the film was shot with diegetic sound, however there were several instances where there was no sound to create an eerie and mysterious atmosphere within the movie.  Different types of lighting, such as under lighting, were heavily used to generate an ominous impact on viewers. The actors in this film are dressed in costumes that are meant to look worn out and dirty to the audience. The majority of the aspects stated had a positive impact on the movie since they added tension and suspense, which is what this genre is all about. Low angle and eye...
Read more

More Filming!

Image
 When Connor arrived, we were ecstatic. This meant we could finish filming all of the scenes now. After me and Katie filmed the scenes in her house, we needed to film the rest of them. We began filming the next scene, which was me riding a bike through a neighborhood. I hopped on the bike and rode it, while Katie and Connor followed me filming as a tracking shot. Thankfully I knew how to ride a bike, so it was fairly easy to film. There was two other locations we needed to film at. One at a playground, and another in the forest at Hugh Taylor Birch State park. The three of us walked to a local playground and started filming the scene with Katie and I. We sat on the swings, rehearsing our lines quickly so we could film with ease. I took multiple shots, so we could pick the best one out of the couple. The props we used in that scene was our phones. Next, we had to film in the forest. Katie's neighbors gave us a key to enter the park. That was very convenient for us. We needed to film...
Read more