CCR
1. How does your product use or challenge conventions AND how does it represent social groups or issues? Jansport backpacks are always on the cutting edge of style, movement, and thought. It's no surprise that their backpacks may be seen everywhere at school. They are true trend-setters. It's plain to see. We developed our advertisement to be indicative of current social issues on purpose. Bullying is depicted in the commercial, implying that bullying is still a problem in schools. 2. How does your product engage with audiences AND how would it be distributed as a real media text? We directly engage with the audience by speaking directly to them. With our product, we will ask them questions and provide real-time straightforward responses. A translating of this commercial into a magazine, blog, or news ad, in my opinion, would be useful. You could express our point and reassure the reader of their decision in two paragraphs. 3. ...